Alysi Garden House, Milano
Episode #1 — Dal conosciuto all’ignoto: Ruth van Beek
Concept, art direction and exhibition design for the first event of COLOUR: UNKNOWN, a series dedicated to curiosity, oriented towards surprise and sensory observation - powered by Italian fashion brand Alysi, in collaboration with Luisa Bertoldo.
Alysi’s showroom became a greenhouse to grow a hybrid format that focuses on the values of the feminine mind: integrating contradictory aspects, the attitude towards evolution and emotional complexity.
At the entrance we created a sensorial and interactive installation about three stages of material experience of colour - inexhaustible playground of empirical exploration, in collaboration with Eleonora Diana. The first episode involved Ruth van Beek as first guest artist. Her archive of images reinvents the everyday experience through physical manipulation and the use of areas of colour as alienating element.
A project by Sara Maragotto / Studio Fludd
Interactive installation by Studio Fludd
Light design and technical support by Eleonora Diana
Graphic design by Chiara Costa
Food by Fucina Supper Club
Colour Haiku by Achille Filipponi
PR by Luisa Bertoldo
Photo credits: Alice Turchini