ALYSI_003.jpg
 
 

Colour: Unknown

Alysi Garden House, Milano
Episode #1 — Dal conosciuto all’ignoto: Ruth van Beek


Concept, art direction and exhibition design for the first event of COLOUR: UNKNOWN, a series dedicated to curiosity, oriented towards surprise and sensory observation - powered by Italian fashion brand Alysi, in collaboration with Luisa Bertoldo.
 

 
 
ALYSI_38_v.jpg
 
 
alysi_invito_1.gif
 
 
 
It is the best possible sign of a colour when nobody who sees it knows what to call it. — John Ruskin, 1859

It is the best possible sign of a colour when nobody who sees it knows what to call it.
— John Ruskin, 1859

 
ALYSI_28.jpg
ALYSI_31.jpg
 
 
ALYSI_43.jpg
 
 
 
IMG_4157.jpg
 
ALYSI_24.jpg
 
 

Alysi’s showroom became a greenhouse to grow a hybrid format that focuses on the values of the feminine mind: integrating contradictory aspects, the attitude towards evolution and emotional complexity.

At the entrance we created a sensorial and interactive installation about three stages of material experience of colour - inexhaustible playground of empirical exploration, in collaboration with Eleonora Diana. The first episode involved Ruth van Beek as first guest artist. Her archive of images reinvents the everyday experience through physical manipulation and the use of areas of colour as alienating element.

 
 
ALYSI_018.jpg
IMG_4204.jpg

A project by Sara Maragotto / Studio Fludd
Interactive installation by Studio Fludd
Light design and technical support by Eleonora Diana
Graphic design by Chiara Costa
Food by Fucina Supper Club
Colour Haiku by Achille Filipponi
PR by Luisa Bertoldo

 

Photo credits: Alice Turchini