GAM restyling
Graphic and color design for GAM – Galleria Civica di Arte Moderna e Contemporanea di Torino, an ongoing collaboration since 2020.
The project introduces a light and adaptable visual language, able to interpret each exhibition with precision while maintaining continuity across the institution. Graphic elements shift in relation to content, balancing the solidity of the permanent collection with the eclecticism of temporary shows.
2020—26
Torino
GRAPHIC DESIGN AND VISUAL IDENTITY
Chiara Costa
COLOR CONSULTANCY
Sara Maragotto
ARCHITECTURAL PROJECT
PAT
DIRECTOR
Chiara Bertola
CURATORS
Elena Volpato, Fabio Cafagna
PRINTING AND GRAPHIC INSTALLATION
Fabbricanti d’Immagine
COLLABORATORS
Letizia Bernardelli, Chiara Finelli, Sofia Salvatori, Lu Sgrafetto
PHOTO CREDITS
Chiara Finelli
VISUAL IDENTITY
Developed in dialogue with the existing 1950s architecture of the historic institution, the intervention accompanies a new curatorial direction more closely engaged with contemporary practices. The graphic system extends across wayfinding, wall texts, monitors, printed brochures, and catalogues.
A chromatic palette of creamy white and silver, with occasional insertions of vibrant colors for temporary exhibitions, defines a coherent yet flexible, airy environment, supporting orientation and perception throughout the museum.
DEPOSITO VIVENTE
LIVING DEPOT
A display section that reactivates the Gallery’s storage grids, bringing into view works usually held in storage, as part of the Lotto 0 project by PAT architects.
TEMPORARY EXHIBITIONS
AT GAM
FAUSTO MELOTTI. LASCIATEMI DIVERTIRE!
Curated by Chiara Bertola and Fabio Cafagna
ALICE CATTANEO. DOVE LO SPAZIO CHIAMA IL SEGNO
Curated by Giovanni Giacomo Paolin
EXPANDED. I PAESAGGI DELL’ARTE
Curated by Elena Volpato
GIOSETTA FIORONI
Curated by Elena Volpato
SILENZIOSUONO SOUNDSILENCE
Curated by Elena Volpato
MICHELE TOCCA. REPOUSSOIR
Curated by Elena Volpato
FLAVIO FAVELLI. I MAESTRI SERIE ORO
Curated by Elena Volpato
PAST EXHIBITIONS
2026 — Un altro Novecento. Opere su carta dalle Collezioni della GAM
Graphic design
2025 — Notti. Cinque secoli di stelle, sogni, pleniluni
Graphic design, colour, book design. Catalogue by Corraini Edizioni
2025 — Giosetta Fioroni / Videoteca GAM
Graphic design
2025 — Alice Cattaneo. Dove lo spazio chiama il segno
Graphic design, book design. Catalogue by Corraini Edizioni
2025 — Fausto Melotti. Lasciatemi diveritire!
Exhibit and graphic design, book design. Catalogue by Allemandi Editore
2024 — Mary Heilmann
Graphic design, book design. Catalogue by Allemandi Editore
2024 — Maria Morganti
Graphic design, book design. Catalogue by Corraini Edizioni
2024 — GRASSO. Giuseppe Gabellone e Diego Perrone
Issue #7 art direction, exhibition graphic design
2024 — Berthe Morisot. Pittrice impressionista
Graphic design
2024 — Silenziosuono Soundsilence
Graphic design, web design
2024 — Expanded. I paesaggi dell'Arte
Graphic design, book design. Catalogue by Sagep Editori
2024 — Italo Cremona. Tutto il resto è profonda notte
Graphic design, colour, book design. Catalogue by Allemandi Editore
2024 — Jacopo Benassi. Autoritratto criminale
Graphic design
2023 — Hayez. L'officina del pittore romantico
Graphic design
2023 — Simone Forti / Videoteca GAM
Graphic design
2023 — Gianni Caravaggio. Per analogiam
Graphic design, book design. Catalogue by Corraini Edizioni
2023— Giuseppe Gabellone / Videoteca GAM
Graphic design
2023 — Michele Tocca. Repoussoir
Graphic design, book design. Catalogue by Corraini Edizioni
2023 — Viaggio al termine della statuaria
Graphic design
2023 — Michael Snow / Videoteca GAM
Graphic design
2022 — Hic Sunt Dracones. Chiara Camoni — Atelier dell'Errore
Graphic design, book design. Double catalogue by A+MBookstore
2022 — Jannis Kounellis / Videoteca GAM
Graphic design
2022 — Flavio Favelli. I Maestri Serie Oro
Graphic design
2022 — Vincenzo Agnetti / Videoteca GAM
Graphic design
2021 — Luigi Ontani. Alam Jiwa & Vanitas
Graphic design
2021 — Claudio Parmiggiani / Videoteca GAM
Graphic design
2021 — Natura e Verità - Il paesaggio come scelta 1864-1874
Graphic design, colour
2021 — Sul principio di contraddizione
Graphic design, book design. Catalogue by Viaindustriae Publishing
2020 — Alighiero Boetti / Videoteca GAM
Graphic design
2020 — Forma/Informe. La fase non-oggettiva nella fotografia italiana 1935-1958
Graphic design
2020 — Giuseppe Chiari / Videoteca GAM
Graphic design